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January 2018 Power Luncheon
University Center Club
Stadium Dr
Tallahassee, FL 32306
Wednesday, January 24, 2018, 11:30 AM - 1:00 PM EST
Category: Power Lunches

Location: FSU University Center CHAMPIONS CLUB, Tallahassee

Sponsored by: 

The Art of Membership: How to Create and Cement Lifelong Relationships

Speaker: Sheri Jacobs, FASAE, CAE

CEOs and CAEs are invited to join Sheri for an hour workshop from 10:00 am - 11:00 am

Meeting Planners and CMPs are invited to a reception from 10:30 - 11:30 for fun & informative discussions with the Hyatt Hotels in Florida representatives and indulge in fine coffees and delectable chocolates.

Power Luncheon for all members is from 11:30 am - 1:00 pm.

Click here for a list of Luncheon attendees

Power Luncheon: The Art of Membership

 1 Hour CAE

Why do some organizations grow and thrive while others do not? What causes an organization to experience a drop in membership? Although the demand for information, education and networking remains quite strong, what has changed is the criteria used to make purchasing decisions. Discover the nonnegotiable principles of membership that will help your own association flourish.

  1. Understand the value before you start selling
  2. Learn how strategic pricing helps you improve response rates
  3. Attract the next generation of members to your organization

Sheri Jacobs, FASAE, CAE is a leader, innovator and visionary whose organization Avenue M Group has helped more than 100 associations, small and large, tackle their most challenging issues. A senior executive, best-selling author (The Art of Membership: How to Attract, Retain and Cement Member Loyalty published by ASAE and Jossey-Bass) and association management veteran with nearly 20 years of experience, Sheri applied her experience in research, marketing, strategy and pricing projects to create a unique firm that helps associations achieve their goals.

CEO/CAE Session: 5 Trends Associations Can't Ignore
10:00 am - 11:00 am

 1 Hour CAE

The biggest distinction between a trend and a fad is time. Fads fade whereas trends tend to solve problems or provide better solutions. Trends have the power to influence and change behavior. Organizations that ignore trends will just need to catch up later. From cord-cutting to the loyalty among Millennials and Generation Z, Sheri Jacobs, FASAE, CAE, author of the Art of Membership, will identify the 5 trends associations cannot ignore, raise questions you should be discussing with your staff and leadership and provide examples of solutions being adopted by some organizations.

CMP/Meeting Planner Reception
10:30 am - 11:30 am

Meeting Planners and CMPs are invited to a reception from 10:30 - 11:30 for fun & informative discussions with the Hyatt Hotels in Florida representatives and indulge in fine coffees and delectable chocolates.


Registration Information

Registration Fees
FSAE Members: $30    after Jan. 19: $35
Non-Members: $40      after Jan. 19: $45

Cancellation Policy: Cancellation requests made in writing by 5:00 pm, Wednesday, January 19, 2018 will receive a full refund minus a $10 administrative fee. Cancellations made after January 19 WILL NOT receive a refund. There will be no refunds for “no shows.”

Questions? If you have any questions about this event, please call 850.222.7994 or email [email protected]


Registration is Now Closed. Please Register Onsite.


Associate Members Make it Happen… 
Affordable fees are possible because of our Associates’ generosity and investment in FSAE.


FSAE is a CAE Approved Provider! 
This program(s) meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visitwww.whatiscae.org.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for credit toward your CAE application or renewal professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.