Location: Shriners International
2900 Rocky Point Drive, Tampa

Content Strategy 101: A Road Map for Association Professionals

Speaker: Nicolette Haton, MBA, CAE, Association Laboratory

Everyone seems to be talking about content strategy, but for most association professionals this leaves a lot of questions unanswered. What is a content strategy? Does my organization really need one? Where do I start?

This session will provide a basic road map to developing an association content strategy. Rather than a set, linear series of steps, developing a content strategy is an iterative process. Organizations must answer a number of key questions that will help define what a successful content strategy will look like for their organization. From there, they can begin to determine the steps that will make it happen.

Information for this session is based off of the Association Laboratory strategic whitepaper, "Introduction to Creating and Sustaining an Association Content Strategy." It includes the perspectives of 21 association professionals representing both trade and professional member organizations.

Nicolette Haton, MBA, CAE is an Analyst for Association Laboratory, a company which helps associations make better strategic decisions. She has been involved with associations for over 7 years and is recognized as a rising leader in association management having received Association Forum’s Forty Under 40 Award. She has been active in membership and volunteer engagement with the American Academy of Dermatology, American Society for Healthcare Risk Management, and American Academy of Periodontology. She is a current member of FSAE's Governance Committee, and is the former Chair of Association Forum’s Governance Special Interest Group (SIG). Nikki holds a B.A. in International Studies from Loyola University Chicago, a MBA from Benedictine University and the Certified Association Executive credential.

The Registration Fee Includes Lunch

The Roundtable is Sold Out

The Tampa Roundtables are open to all FSAE Members. The Mission of the FSAE Roundtable Series is to provide education and information regarding current association topics to our members that live in West Central Florida.

For more information please contact Laura Wesolowski.