Location: Aegis Business Technologies
1310 Thomasville Rd, Tallahassee

Brown Bag Lunch

Mastering Your Marketing: Content Strategy

Discussion Leader: Harvey Bennett, Principal of TeleDirections

Content  marketing is defined as creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. As many associations specialize in providing education for their industry, our back pockets are full of the goods our members want - and need. Our work, every day, is to solve problems for our members – teaching them what they need to do their jobs better. One of the most effective ways we can harness this power is to implement a content marketing strategy to achieve our bottom line whether it’s recruiting new members or increasing conference attendance.

Topics we’ll discuss:

• What is a content strategy and why is it important?
• Using content as an alternative to the hard sell
• Segmenting your targeted audiences and understanding their needs
• How to cultivate your content
• Identifying trusted resources in your industry
• Inbound Marketing Strategy case studies
• Resources worth sharing

Harvey Bennett has been in the communications business for more than 30 years, handling media and public relations, public affairs, marketing, and program development.  He has worked for radio and television stations, private business, statewide associations, and most recently for the Florida Office of Insurance Regulation.

Registration is FREE. Please bring your lunch.

The Membership & Communications Roundtables are open to all FSAE Members.

Register Now

The Membership and Communications Roundtable Coordinators are Corrie Melton, Greater Tallahassee Chamber of Commerce and Alexis Simoneau, FL Justice Association.

The Mission of the FSAE Membership & Communications Roundtable is to provide any FSAE member education and information on issues related to association membership, marketing and communications.

If you would like to suggest a topic or recommend a speaker, please contact your Roundtable Coordinator.