Location: FSU University Center's NEW CHAMPIONS CLUB, Tallahassee

Sponsored by: 

Amplify Your Voice Through Advocacy Engagement

Speaker: Karen Moore, Moore Communications

CEOs and CAEs are invited to join Karen for an hour workshop from 10:00 am - 11:00 am

All Association Executives are invited to the Hyatt Hotels in Florida C3 Lounge from 10:00 - 11:20 am.

Power Luncheon for all members is from 11:30 am - 1:00 pm in FSU's NEW CHAMPIONS CLUB!

Amplify Your Voice Through Advocacy Engagement Power Luncheon

1 Hour

Advocacy is no longer just a tactic used in political campaigns. It is about solving issues and affecting change – inspiring collaboration to support causes and rally for brands; it’s integrating advocacy tactics with marketing strategies designed to influence decision makers. Whether your goal is to increase revenue, mitigate threats or strengthen your corporate brand, advocacy is key. Karen discusses trends and provides strategies for success including:

• Incorporating advocacy into overall business strategy
• Using social media and nontraditional partnerships to achieve goals
• Understanding audiences’ expectations for transparency and responsibility

Karen B. Moore is an author, consultant, speaker, and founder and CEO of Moore Communications Group (MCG). In the twenty years since she began the firm, Karen has amassed an astonishing amount of success on behalf of state and national clients. An advocacy expert, Karen has successfully built a vast array of state and national coalitions, impacting important legislative issues. She has shaped conversations surrounding critical patient access policies using a smart mix of grasstops, grassroots, and strategic alliance development efforts. With a passion for economic development, health care, and education initiatives, she often serves as a strategic facilitator who brings various viewpoints together to help form common objectives and unified solutions.

Building Advocacy Champions for Business Success CEO/CAE Session
with Karen Moore 10:00 am - 11:00 am

1 Hour
Some of the greatest opportunities and best advocates for your cause are right under your nose. Discover your champions and open the door to their involvement through stakeholder mapping. Discuss strategies for bringing diverse voices together to supercharge your advocacy efforts. Mobilize champions to share your story through social media and other tools. Attendees will explore:

• Identifying and locating champions and natural allies
• Building capacity for advocacy efforts
• Choosing an organizational model that matches your efforts

Hyatt Hotels in Florida C3 Lounge - 10:00 am - 11:20 am
All Association Executives Invited

All Association Executives are invited to join Hyatt Hotels in Florida for the Collaboration, Customer service  & Care event, to learn about Hyatt’s Way of Life. Enjoy a delightful selection of specialty coffees and French mini desserts, while participating in fun & informative Hyatt Hotels of Florida discussions.  Sales Managers representing hotels throughout the Sunshine State from Clearwater to Jacksonville & Tampa to Miami are looking forward to seeing you! For more information and to RSVP for the C3 Lounge, please contact Bob Harris at [email protected].

Registration Information

Registration Fees
FSAE Members: $30    after Jan. 11: $35
Non-Members: $40      after Jan. 11: $45

Registration Deadline: January 11, 2017

Cancellation Policy: Cancellation requests made in writing by 5:00 pm, Wednesday, January 11, 2017 will receive a full refund minus a $10 administrative fee. Cancellations made after January 11 WILL NOT receive a refund. There will be no refunds for “no shows.”

Questions? If you have any questions about this event, please call 850.222.7994 or email [email protected].​

Registration is Now Closed.
Please contact Laura Wesolowski if you'd like to attend.

Associate Members Make it Happen… 
Affordable fees are possible because of our Associates’ generosity and investment in FSAE.

FSAE is a CAE Approved Provider! 
This program(s) meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visitwww.whatiscae.org.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for credit toward your CAE application or renewal professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.