Say No to Boring: Create Messages That Connect

Speaker: Stacey Shipman

1 Hour CAE Expected

Does your association's communication sometimes sound a little too buttoned-up? Maybe even like it was written by AI (Tech is great, but it shouldn't run the show)? You're not alone. In an effort to sound polished and professional, it’s easy to lose the spark that makes people feel something. More than ever, members want to hear from real people who understand them, care about what they care about, and speak their language.

In this session, we’ll explore how to craft messages that are engaging, emotionally resonant, and rooted in your association’s core values, so they don’t just inform, they inspire. You’ll hear how one association is shaking things up and what their members are saying in response. We’ll also touch on how to use AI tools as creative helpers (not message-writers), so your communications sound more like you, and not a robot. Whether you're writing emails, newsletters, presentations, or social posts, this webinar will help you connect with members (and other stakeholders) in a way that builds trust, strengthens community, and gets read. Join us to bring personality and real human connection back into your messaging, without losing clarity or purpose.

What You Will Learn

• How to strike a natural balance between professional and approachable
• Tailoring your messaging to what truly matters to your members
• Use stories, imagery, and even a little humor to stand out and spark connection

Registration Fees:

$45 for Members
$75 for Non-members 

Register Now

 Questions? Call or Text: (850) 222-7994 or email [email protected] 

FSAE is a CAE Registered Provider. The program(s) linked above meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.