Contact FSAE:  Call or Text: (850) 222-7994 | [email protected] | 2410 Mahan Drive, Suite 2, Tallahassee, FL 32308

Adrian Amos Honderick, CAE
Director of Marketing & Communications

Direct Line: (850) 702-0946
Email: [email protected]

Adrian joined the staff in September 2012. She serves as staff liaison for the Awards Committee, Conference Marketing Committee, Associate Advisory Committee and the Diversity, Equity & Inclusion Committee.

Adrian has over 20 years of experience creating innovative marketing and communications for businesses and organizations.  Having a rich history with associations and non-profits, Adrian worked for the Florida Justice Association for seven years as Member Services Coordinator, as well as the Florida Coalition Against Domestic Violence and Refuge House organizations. She earned her CAE certification in 2016. 

Adrian has lived in Tallahassee for most of her life, but also claims Savannah, GA as home. She graduated from Radford University (VA) with a degree in English and a deep love for reading and expressing herself through writing.

Trevor Maddox, CMP
Education & Events Manager

Direct Line: (850) 702-0942
Email: [email protected]

Trevor joined FSAE in February 2018 as our Education and Events Manager. A professional planner with a wealth of experience, she most recently worked as a conference manager at the Florida Institute of CPAs. Previously, she was the senior meeting planner at the Florida Engineer Society and Florida Institute of Consulting Engineers.

Trevor serves as staff liaison for the Annual Conference Committee and Education Committee. She earned her Certified Meeting Professional (CMP) in 2017.

Sandy Merrill
Office Manager

Direct Line: (850) 702-0945
Email: [email protected]

Sandy Merrill joined the FSAE team in May 2015. She has a broad range of experience in both associations and corporations, combining 25 years of membership, sales, accounting, and administration. Sandy worked for a national corporation for 15 years before joining the Florida Dental Association as the Member Services Coordinator for 9 years. Prior to FSAE, she served as the Chief Administrative Officer for the Florida Podiatric Medical Association. Sandy manages our day-to-day operations, along with human resources and accounting functions.

Julia Rooney
Membership & Events Coordinator

Direct Line: (850) 702-0833
Email: [email protected]

Julia joined the FSAE team in October 2022. She serves as liaison for the Young & Emerging Professionals Committee and assists with Membership, Auction and other committees as needed. After graduating from Florida State University with a B.S. in Marketing, Julia lived in Michigan, Oregon and Scotland before returning to her home state of Florida. Julia brings with her experience in both the hospitality and association industry. She previously served as Program Manager & Meeting Planners for Partners in Association Management and Membership Manager for the Florida Independent Automobile Dealers Association.

Frank Rudd, CAE, CMP
Frank joined FSAE as President & CEO in 2014. He passed away in September 2023 after an eight-month battle with cancer.

A graduate from the Association Management program at Florida State University, his Association Management career began over 35 years ago working with Peggy McCollum at McCollum Management and Meetings. From there he served as the Director of Meetings at the Florida Home Builders Association. Frank then served as the Executive Director for the Florida School Food Service Association. Previous to FSAE, Frank served as the Executive Director of the Florida Engineering Society and the Florida Institute of Consulting Engineers.