Earn  4 Hours CAE    3 Hours CMP

FSAEs Education Expo features top education from association industry experts. Engage with your colleagues and learn best practices from our speakers and each other.

Don’t miss the Expo, where suppliers have an exclusive opportunity to share their brand. 

Program at a Glance

8:00 am  - 4:00 pm       Registration Open
9:00 am - 10:00 am      Breakout Sessions
10:00 am - 10:30          Morning Break
10:30 am - 11:30 am    Breakout Sessions
11:45 am - 12:45 pm    Breakout Sessions
1:00 pm - 2:30 pm        Keynote Luncheon
2:30 pm - 4:30 pm       Trade Show Expo & Dessert Reception 

Education Program  |  Exhibiting Information | Attendees | Exhibitors | Register

Keynote Presentation: Does Your Association Need a Brand-Aid?

Speakers: Lauren Pasqualone + Linley Paskey, LP2 Boutique Agency

Forget first impressions... A person has to be exposed to consistent messaging at least seven times before they pick your association out of the tidal wave of other content coming their way (almost 1500 Facebook posts at any given time!). If you were to ask three members of your target audience what your mission is, would they say the same thing? If not, it may be time for a brand-aid! Join enter"train"ers Linley+Lauren during a keynote session sure to keep you on the edge of your seat... and even jumping out of it! Get to the GIST of your mission by developing three brand statements that will guide your brand's voice and look across all audience touchpoints. A voice and look that gets your members to stop scrolling, start paying attention and TAKE ACTION.

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