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 Earn 4 Hours CAE + 4 Hours CMP Approved! 
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Program at a Glance:
Tentative - Subject to Change
8:00 am - 9:30 am Exhibitor Move-In
8:30 am Registration Open
9:00 am - 10:00 am Breakout Sessions
10:00 am - 11:30 am Trade Show Expo & Refreshment Break + Wine Toss
11:45 am - 1:15 pm Keynote Luncheon
1:15 pm - 1:45 pm Desserts & Drawings in the Trade Show Expo + Wine Toss
2:00 pm - 3:00 pm Breakout Sessions
3:15 pm - 4:15 pm Breakout Sessions
2:00 pm Exhibitor Move-Out begins
Luncheon Keynote: Mastering Your Memory
 Speaker: Tyler Enslin
The human brain possesses an incredible amount of power to store and recall information. Unfortunately most people are never taught how to fully access this ability. In this fun and highly engaging training, attendees will learn unique and exciting methods to increase their memory skills to extraordinary levels. Most importantly, this program teaches participants how to use these concepts in daily life. Instantly recalling people’s names, giving presentations without notes, increased focus, and improved mental organization are just a few of the practical benefits of this intriguing program.
- Learn 3 actionable techniques to instantly recall names
- Discover new methods to recall lists in order
- Lead meetings and give presentations without notes
Breakout Sessions
9:00 - 10:00 AM Sessions
Board Chair & CEO: Leading your Association
 Speaker: Jackie McLaughlin, CPA; Chazin and Company
A successful association is like a three-legged stool. Its mission & membership/fundraising are two of those legs. Administration is the third. Although it doesn't invoke the emotions that mission and membership do, it is the foundation that creates the stability for success.
- Understand the term "fiduciary responsibility" and how that impacts your legal responsibilities. To discover what you can do to protect yourself and your organization.
- Learn why well-crafted budgets are critical to success and how they can help you overcome decision fatigue.
- Eliminate the overwhelm and angst you may feel every time you are handed financial statements, by learning how to extract the data that's truly important and that can help drive your success forward
- Familiarize yourself with the external parties that your organization will have to accommodate and how they can affect your operations and your future.
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Platinum Sponsor
Gold Sponsors
Silver Sponsors
Bronze Sponsor
Sponsors
AV Sponsor
Photography Sponsor
Signage Sponsor
Swag Sponsor
Wine Toss Sponsor
Interested in Sponsoring?
Contact Hester Ndoja
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Profiling Your Events for Safety & Security
 Speaker: Jeff McKissack, Defense by Design
Why would your event and/or your association professional potentially be targeted by "bad actors" or even common criminals? What about protests and protesters today, how could these impact your events, even if just in the vicinity of your event, not targeting it? What if attendees at your events are caught on camera in compromising or controversial behaviors, how might this impact your liability and reputation? These will be the topics of discussion during this presentation along with strategies to mitigate such risks and document the process should either the court or court of public opinion come into play.
- Understand of why criminal elements would be attracted to your events and/or your attendees.
- Understand the impact today of protests and protesters related to reputation management concerns.
- Understand various strategies that may be employed to mitigate such risks and how to better document this process for legal/insurance purposes as well as public relations.
2:00 - 3:00 Breakout Sessions
Figuring Out What Members Want
 Speaker: John Hooley, Steward
You're passionate about supporting your members and their goals. But you're not a mind reader and it's not always easy to know what members want. In this deep dive, you'll gain skills that may make it seem like you're clairvoyant when it comes to your membership. You'll learn techniques to gather data on members beyond the used (and abused) survey. We'll draw on customer development lessons from a Silicon Valley recluse and product research shortcuts from the startup world to give you an easy toolkit to figure out what your members care about.
- Identify what information matters most to your members and how to best organize it
- Conduct effective and casual member interviews
- Learn what quantitative data is useful and how to gather it
From Information To Transformation: The Secret Ingredient To Unforgettable Communication
 Speaker: Robert Kennedy III, (RK3), Kennetik Kommunications
In today’s fast-paced world, we don’t just need to transfer information - we need to transform how people receive and act on it. The secret ingredient to effective communication isn’t just data or instructions; it’s thinking in stories. Stories are the bridge between facts and feelings, and they have the power to make your message memorable, relatable, and actionable.
In this talk, we’ll uncover how to move from information overload to connection through storytelling. Whether you're speaking with customers, colleagues, or clients, this session will show you how to unlock the hidden power of stories to make your communication resonate deeply and inspire action.
You'll learn:
- The 3+3C Storytelling Formula: Learn how to craft stories that connect emotionally while delivering key information.
- From Data to Drama: Discover how to transform dry facts into compelling narratives that engage your audience.
- Storytelling Simplified: Gain practical tips on how to think in stories and incorporate them effortlessly into everyday conversations.
3:15 – 4:15 PM Breakout Sessions
Unlocking Your Creative Thinking to Design Experiential Events
 Speaker: Julie Austin, Creative Innovation Group
Event planners are looking for creative ways to innovate the traditional event experience. This session explores inspiration from inventors, cross-industry strategies, and event innovation stories from past to present that maximize experiential events with creative thinking strategies.
- Innovate event experiences through cross-industry inspiration
- Establish key strategies to jump start your creative thinking
- Learn strategies for overcoming brain blocks by infusing fun into your creative thinking
Association AI: Keeping Things Human in the Age of the Robots
 Speaker: Tim Hines, Marketing Starter Group LLC
The dramatic rise of AI has everyone both excited and concerned about the future. But just because the new shiny AI tools exist, doesn't mean we chase it. This session will dive deep into where AI is heading and review some big considerations to avoid losing your humanity in the way you do business. It will also cover key tactics that you can get started with right away that will make AI work for you, not against you.
- Learn all the in’s and out’s of building a future-proof AI strategy
- Gain insight on how you can overcome AI fears and get started using it today
- Avoid pitfalls when implementation AI into your association efforts with real-world case applications
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