2017 Education Expo Program
October 4, 2017 | FSU Conference Center, Tallahassee

Expo Home  |  Education  |  Attendees  |  Exhibitors 

Earn  4 Hours CAE   3 Hours CMP

8:00 am - 4:00 pm: Registration Open

9:00 am - 10:00 am Breakout Sessions

Working “The Flip:” Attracting and Engaging More Volunteers to Serve In Your Organization

Speaker: Barry Altland, Head, Heart and Hands Engagement Collective

Associations come alive because of the passion and commitment of volunteer leaders. And they always need more. How do organizations stretch beyond mere “recruitment” for open spots, and shift to a culture that “attracts” members to enthusiastically offer their time and talents? By applying The Guide for Engaging Volunteers, leaders will explore and practice the six simple steps to discover the passions that stir within every potential volunteer. When leaders work the “Flip” and ask the questions that help discover intrinsic motivators, you'll be even more ready to explore possibilities and next steps with your peers, the organization’s future leaders. 

CMP Credit: 1 Hour Human Resources


Where Perception Meets Reality: The State of Association Communications and Recommendations to Improve

Speaker: John Kilchenstein, Naylor Association Solutions

Whether you're new to the association world or a lifelong association professional, there has never been more pressure to find ways to connect and engage with your members, and reach your association goals. By attending this interactive session, you will receive insight on and direction for your communications plan formulated on results from Naylor Association Solutions and Association Adviser’s annual Association Communications Benchmarking study. Learn how to identify patterns and trends connected to how associations currently manage their communications program, as well as the Take AIM strategy to recognize your association’s current communications strengths and opportunities to optimize your efforts and achieve more.

10:00 am - 10:30 am: Morning Break

10:30 am - 11:30 am Breakout Sessions

3 Keys to Effective Leadership in Changing Times

Speaker: Jan Spence, jan spence & associates

Today, it seems the only constant at work is change and this change can sometimes happen in the blink of an eye. When it comes to adjustments both large (having 5 generations in the workplace for the first time) and small (moving to a new office building), how well those in a leadership role manage these changes can make a business flourish or flounder. This highly interactive, high-energy session will help leaders learn how to keep the workplace running effectively by helping employees cope with various changes. Gain actionable, innovative tools to open the lines of communication, foster collaboration and teamwork and create connections - all of which lead to a greater sense of trust, even when the unexpected occurs. 


Lobbying Bootcamp for Associations

Speaker: Jeff Kottkamp, Jeff Kottkamp, PA

Learn how to win at the Capitol without a huge, high priced lobbying team with rare, "behind-the-scenes" information about how the Legislature and the Governor's office really operate. Armed with this information, Associations can develop a strategic approach to working with the Legislature to successfully advance the organizations goals and objectives.


11:45 am - 12:45 pm  Breakout Sessions

Social Media "Goal Digger"

Speakers: Lauren Pasqualone + Linley Paskey, LP2 Boutique Agency

Most associations are on social media because they "have" to be, but they don't have clear goals for its use. Social media is simply a vehicle to help you get to your overall strategic objectives -  these enter"train"ers Linley+Lauren show you how during this interactive breakout. Join the marketing mavens as they walk you through setting time, energy and financial limits on your marketing activities then uncover your top three social media and marketing goals.

CMP Credit: 1 Hour Marketing


Business Continuity and Disaster Recovery Lessons Learned from Hurricane Irma

Speaker: Curtis McCallister, James Moore & Co.

Hurricane Irma presented unique challenges to businesses in Florida from a business continuity and disaster recovery standpoint. Since forecasters were challenged to predict the exact path of the storm, residents and businesses were more challenged in preparing for the storm and with recovery. This breakout session will help attendees focus on how to better prepare - for a storm or any business disruption. We'll discuss lessons learned during and after the hurricane to help plan for the future.

 CMP Credit: 1 Hour Risk Management


1:00 pm - 2:30 pm  Keynote Luncheon
Does Your Association Need a Brand-Aid?

Speakers: Lauren Pasqualone + Linley PaskeyLP2 Boutique Agency

Forget first impressions... A person has to be exposed to consistent messaging at least seven times before they pick your association out of the tidal wave of other content coming their way (almost 1500 Facebook posts at any given time!). If you were to ask three members of your target audience what your mission is, would they say the same thing? If not, it may be time for a brand-aid! Join enter"train"ers Linley+Lauren during a keynote session sure to keep you on the edge of your seat... and even jumping out of it! Get to the GIST of your mission by developing three brand statements that will guide your brand's voice and look across all audience touchpoints. A voice and look that gets your members to stop scrolling, start paying attention and TAKE ACTION.

CMP Credit: 1.5 Hours Marketing

2:30 pm - 4:30 pm  Trade Show and Dessert Reception

Enjoy afternoon desserts and treats as you visit with our Exhibitors to find properties and locations for upcoming meetings as well as technology services and more!


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