Location: Holiday Inn Tallahassee East Capitol - Universities
2003 Apalachee Parkway, Tallahassee
Sponsored by

1 Hour CAE and 1 Hour CMP

Social Media 101- Essential Event Marketing Strategies for Associations of Every Size

Speaker: Chirag Shah, The Current Agency

Anyone can post on social media, but money and your reputation are on the line when you do so as an association. If you’re new to social media or feel lost when it comes to marketing your event, then finding the best platform(s) for you, using the appropriate brand voice and imagery, managing active accounts consistently, and implementing advertising approaches designed to reach even more customers can all feel overwhelming to navigate.

Questions Chirag will address in this interactive workshop include:

• Why do I need social media marketing?
• How do I stand out from my competition?
• How can I promote my events on social media?
• What platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) should I focus on?
• How do I gain attention, likes, comments, and followers?
• What content should I share? What are the common pitfalls and blunders?

Chirag Shah is the Founder & CEO of The Current Agency and Made Equal Clothing Co., his digital and creative ad agency and clothing brand startup. Through 15+ years of experience, Chirag specializes in community relations, social media, search engine optimization, and website development, which allows him to ultimately improve his client’s bottom line by crafting creative solutions to their business problems. Chirag holds a Master of Arts in Creative Business Leadership from the Savannah College of Art and Design and a Bachelor of Science in Marketing from Florida State University. Chirag is inspired daily by his employees, parents, and four older sisters. Chirag travels, bar-hops, goes to the movies, plays basketball, and volunteers with local and regional organizations in his free time.  

Meeting Safety Plan

• BYO-Nametag (bring your own nametag) We will have stick-on options available onsite if you need one
• Masks are optional 
• Hand Sanitizer will be available at each table as well as stations provided throughout the facility

Free for Members - $25 for Future Members (Non-Members)

Registration is now Closed. Please contact FSAE to be added to a wait list.

Questions? Please text or call 850.222.7994 or email [email protected].​ 

Associate Members Make it Happen…
Affordable fees are possible because of our Associates’ generosity and investment in FSAE.

The FSAE Meeting Planner Roundtable is open to FSAE Executive Members and Meeting Planners only. Online registration is open until one day prior to the luncheon. On-site registrations are based on availability and are on a first-come basis. The luncheon will begin promptly at 11:30 am and end at 1:00 pm. There is no charge for this event, although a donation to the FSAE Foundation is encouraged.

Cancellations should be directed to the FSAE office by calling (850) 702-0942. Individuals who fail to cancel reservations prior to noon on the day before the Roundtable will be billed $25. No shows will be billed $25.

If you have any questions, please contact [email protected].