Virtual Summit - Venturing Into Uncharted Waters: How to Innovate + Embrace Risk for Success - a 3-Part Series

Session Dates: September 19, September 26 and October 3 -  2:00 - 3:00 PM EST
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3 Hours CAE - Three 1 hr meetings

Presenter: Sheri Jacobs, FASAE, CAE; Avenue M 

Whether you're a seasoned professional or new to the field, this virtual series will inspire you to embrace innovation, take calculated risks, and achieve the membership growth your association deserves. Don't miss this opportunity to learn from one of
 the association community's most dynamic and insightful leaders.

What does it take to thrive, not just survive in today’s environment? If you think it’s connected to your value proposition, you’re not wrong. The problem is that with increasing competition and a rapidly changing environment, in order to provide something
 people will value, you need to think and act differently. And that takes risks. However, most people don’t know how to take risks. So, they avoid them and continue with what they believe to be the safe route.

Session 1: Membership Recruitment Reimagined - September 19

During the first of three sessions, Sheri will guide you through a transformative process of reframing your approach to identifying and communicating your value proposition. With increased competition and a rapidly changing environment, it’s essential
 to provide members with something they will value and to do so, you need to think and act differently. And that takes risks.

• Learn how to create a new member recruitment campaign by unleashing your creativity and generating fresh ideas to acquire new members.
• Develop a Member Value Canvas (MVC) that connects the dots between your members' problems/challenges and your organization's benefits

Session 2: Transforming Member Engagement - September 26

This session will incorporate fresh new perspectives on how to better utilize existing programs, products, and services, as well as how to develop new initiatives that engage and cement member loyalty, all while fostering a culture of creativity and bold
 experimentation.


• Learn grassroots outreach methods for onboarding new members.
• How to leverage social media channels using engaging content.
• Develop an ongoing engagement program for new and retiring members.


Session 3: Embracing Risk and Innovation to Create More Value - October 3

By re-framing risk as an essential component of progress and learning from failures along the way, you'll gain the tools needed to steer your organization through change with grace and assurance. Join us to unlock the power of innovative thinking and
 ensure your association remains relevant and thrives well into the future.

• Learn how to fearlessly navigate the process for developing offerings to increase member value.
• Discover how to generate 100 new ideas for growth opportunities, assess the viability of current offerings, and make confident decisions about your association's offerings.

Join Sheri Jacobs, FASAE, CAE, an award-winning professional wildlife photographer and pioneering thought leader in the association community in this three-part series as she shares her images and her insights on embracing risk and fostering innovation. Drawing
 from her remarkable adventures across all seven continents, Sheri will reveal the crucial lessons she learned throughout her career and provide specific association examples that will help you and your organization innovate and thrive. Attendees will receive a free, signed copy of Sheri's new book, Venturing Into Uncharted Waters, shipped after September 1 to the mailing address provided during registration.

Registration Fee: $199 for all three sessions - registration for single sessions is not available; includes book

This program is being presented in partnership with the Alliance Learning Collective (ALC), a collaboration between multiple Societies of Associations Executives (including FSAE) to bring high quality educational opportunities to association professionals across the U.S. The ALC are members of the Association Societies Alliance.

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Questions? Call or Text: (850) 222-7994 or email [email protected] 

FSAE is a CAE Registered Provider. The program(s) linked above meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.