Define Clarity: Six Essential Strategic Questions for Every Association Leader Webinar

Speaker: Mark Kenny 

1 Hour CAE Expected

Many associations and organizations have a strategic plan but lack the clarity needed to support it fully. Strategic clarity acts as the foundation for a successful plan—like the plate on which the entrees are served.

In this webinar, Mark will explore six critical questions every association must answer to achieve alignment and focus:
• Why do we exist?
• How will we behave?
• What do we do? (What business are we in?)
• How will we succeed? (Our three strategic anchors.)
• What is most important right now? (Our short-term rallying cry.)
• Who will do what?

Even seemingly simple questions can reveal diverse answers within an organization, leading to misalignment and inefficiency. These questions are drawn from Patrick Lencioni’s organizational health model and are designed to help leadership teams find alignment and drive success.

Registration Fees:

$45 for Members
$75 for Non-members 

Register Now

 Questions? Call or Text: (850) 222-7994 or email [email protected] 

FSAE is a CAE Registered Provider. The program(s) linked above meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.